Who is responsible for ensuring all advertising by real estate professionals complies with RECA regulations?

The brokerage holds the responsibility for ensuring that all advertising practices by real estate professionals comply with RECA regulations. This responsibility stems from the fact that brokerages are the entities that supervise the activities of their affiliated real estate professionals, ensuring adherence to all applicable laws and regulations, including advertising standards.

Brokerages implement policies and procedures to guide their agents in creating and distributing advertising materials, ensuring that these align with ethical practices and legal requirements. This oversight is crucial in maintaining the integrity of the industry and protecting consumers from misleading or fraudulent advertising practices. By enforcing compliance at the brokerage level, RECA strives to uphold professionalism and accountability within the real estate sector.

While clients and government agencies play important roles in the overall real estate environment, it is primarily the brokerage that is tasked with monitoring and ensuring compliance in advertising efforts. The real estate board may provide guidance or support, but they are not the ones directly responsible for regulatory compliance.