What type of professional conduct does RECA promote among its licensed members?

RECA promotes transparency and accountability as the cornerstone of professional conduct for its licensed members. This principle is fundamental in establishing trust between real estate professionals and the clients they serve. Transparency involves being open about various aspects of the real estate transaction, such as fees, processes, and potential conflicts of interest, which ensures that clients are well-informed and can make educated decisions. Accountability refers to the responsibility that professionals have to uphold ethical standards and adhere to regulations set forth by RECA, thereby fostering a culture of integrity and respect within the industry. By prioritizing these values, RECA not only protects consumers but also enhances the reputation of the real estate profession as a whole, encouraging ethical behavior that benefits all parties involved.