What is a transaction brokerage primarily concerned with?

A transaction brokerage primarily focuses on facilitating a transaction between two parties in a real estate deal without representing either party as an agent. This role is particularly concerned with addressing conflicts of interest that may arise during the transaction process. By serving as a neutral intermediary, the transaction brokerage aims to ensure that both the buyer and seller are treated fairly, without favoring one party over the other.

In this context, the responsibilities typically involve providing necessary transaction-related information, assisting with negotiations, and ensuring that all parties comprehend the transaction details, clarifying any potential conflicts of interest that could affect the credibility of the brokerage or the satisfaction of the parties involved. The focus is on maintaining neutrality to uphold the integrity of the transaction.

Managing marketing campaigns, expanding market share, and oversight of client finances are roles that pertain more to traditional agency relationships where a fiduciary duty exists, rather than the neutral position of a transaction brokerage. Therefore, the role's emphasis on addressing conflicts of interest aligns perfectly with its purpose of ensuring an equitable transaction environment for both parties involved.